A Structural Equation Modelling Approach on Tourism Mega Event of Total Solar Eclipse and Customer Value in Belitung, Indonesia
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چکیده
Exploitation of mega event, such as solar eclipse event, in tourism is not a new phenomenon. Many places have been exploited to attract tourists to look at natural events. By using 105 data with random sampling method, this study aims to prove that the total solar eclipse as a mega tourism event is able to provide a positive value to the value of consumer travel. The results show that there are positive effect of mega events on aesthetic experience of tourists. Moreover, the result also show that aesthetic experience is able to influence the consumer value. This result provide an impetus for the policy maker and stakeholder of tourism in Belitung to manage the tourist area as well as natural event to be able to give impression of a unique and exciting values as driving forces to shape visitor experience.
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